I’m definitely keeping my former online headline, which went like this: “Are you honest, with a big heart, and no addictions?
What if he’s a great guy, but he doesn’t have any kids?
Brian Clark, CEO of Copyblogger Media, notes that, on average, 8 of 10 people will read headlines, but only 2 of 10 will read beyond.
If a reader doesn't click on your headline, your stellar opening paragraph will never get the chance to lure him or her to read further. Here are some tips: Make Every Word Count Although the online format means you have more space for headlines than you would in a newspaper or magazine, there's still a limit. A blog post by KISSmetrics, which focuses on analytics, marketing and testing, states that research illustrates readers tend to absorb only the first three and last three words of a headline.
And it’s good advice, too, considering that it’s echoed by Linked In’s own employees.
Katharine Coombes, Asia-Pacific head of talent acquisition at Linked In (headline: “Visionary Talent Leader; Aspiring Mum of the Year; Speed Reader”), recommends using the headline field “to highlight skills, awards, or personal elements that would be interesting to a recruiter.”Dosh points out that it isn’t just recruiters who use Linked In–potential freelance clients and even event organizers in search of speakers comb it for the right talent.
I’m thinking about giving online dating another try. ” Here’s my favorite so far: I think it’s clear and to the point.
They work on a strong lead that sets up the reader for the rest of the piece.
Meet Sarah Sedo, who according to her Linked In profile is a food service manager at The Big Carrot.
If you’ve never heard of The Big Carrot and aren’t sure what a food service manager does, Sedo’s profile won’t enlighten you right away–because, as personal branding expert and That’s a common mistake, says Dosh.
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